Staffordshire-based Tamba calls itself an all-in-one web design, influencer marketing and social media agency. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. They provide a single access point for brands to communicate with influencers who can spread brand messages. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement. They make a point of encouraging a brand to set clear campaign goals, and they then do all they can to help meet these goals. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. They have a network of 9,500 influencers in 46 countries across more than thirty industries. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. So, go ahead and do it for the gram whilst securing the bag! There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. When you work with an influencer agency you know that your efforts will not be wasted. People on Instagram with 5,000 … Their clients include well-known brands such as Malibu, Formula E, KFC, British Airways, Asics and Adidas. It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. We are specialists in data-driven performance marketing and guarantee results on every campaign. These are 46 key points by which PMYB rates influencers. Now to the top YouTube influencers in the UK. While PMYB’s “secret ingredient” is the success of their Chromo-Influencers, they do work with a wider network. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. While it can be easy to want to accept every partnership you get, always choose quality over quantity. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. In this post, we explained how to work with micro-influencers, discussed the benefits of this marketing format, and showed you seven tips to use while working with mini-celebrities. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. They split their entire influencer network into: This means that they can help their clients in many ways. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. They call their young talent their Disruptors – a team of content creators, bloggers, artists and social influencers. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. All you have to do is learn how to pitch to brands as a micro-influencer. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. Finding the right influencer is critical. Obviously, they try to match brands with influencers in the same niche. So nice to see you! They work with social talent, artists, labels and brands to maximise their social media presence. To date, they have worked on over 1,200 campaigns and used 30,000 influencers. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. To secure a collaboration that works for you, contact the team on 0203 9580 427 or email contact@influencermatchmaker.co.uk . Jessica has a passion for influencer marketing and building brand advocates. They love telling stories and collaborating with leading content creators to generate audience engagements. How We Work with Micro Influencers . They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. Although they are London based, Socially Powerful is happy to take clients worldwide. They are the ones sending free product to Instagram influencers/small blogs. Autotrader; BLACK+DECKER; … They also arranged product placement in music videos. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. Earning brands attention through content, social media and influencer marketing. How I found brands that collaborate with micro influencers They then rank these influencers and speak with each one in order of preference. Subscribe to our newsletter and get social media resources send to your inbox. These will have the best experience of meeting client needs. Goat manages the entire influencer marketing process for the campaign. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. They combine content creation, influencer marketing and media planning. It now uses it to identify emerging influencers in virtually every imaginable field. They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. Not exactly. Home Depot, the home improvement brand offering tools, construction products and services, challenged a group of micro-influencers to use a variety of patio furniture and outdoor accessories in remodeling their patio in a way that’s unique to them. List of Top Beauty Influencers, Influencer Spotlight! Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. We know Sigma’s program from the very beginning. It grew out of London’s Urban Nerds crew who promoted quality underground parties. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. They target these to particular campaign objectives. About Us. The bloggers also offered a collective giveaway for a chance to win product of their own. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. They could create a tightly-focused Chromo-Influencer campaign. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. They use their tech to save brands and marketers time and money in influencer marketing. This is often smaller brands that can’t pay influencers. You are here: If you’re a brand, we can help you connect directly with influencers using our Fleamail influencer It grew out of a desire to find the next big music act. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Looking for an Agency to Run the Best Influencer Campaign? But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. Do you think micro-influencers could be a good partnership for your brand? If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. They talk in pounds and pence and remember to put the “u” in colour. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. So nice to see them on this list of happy brands. Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and  responsible for creating ROI focused campaigns for brands of all sizes. James Benn Art director and micro-influencer James Benn uses beautiful photos to give his 1,500 followers an insider’s view of London and the UK. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. Better Engagement These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. They include heavyweights such as Apple and KFC amongst their clients. Choose a suitable brand . PMYB splits its services into three categories: Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. Put into marketing terms: less money spent, more engagement, better outcomes. In 2013 this expanded into youth marketing. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. Goat emphasises the importance of the data they collect. PMYB have developed what they call Chromo-Factors. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. How to find micro-influencers for your brand. Often times, you can see influencers working with them who have less than 10K followers. Indeed, several of them refer to themselves as youth marketing agencies. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. They include heavyweights such as Apple and KFC amongst their clients. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. Their aim is to find the best influencers to narrate the story in an authentic and realistic way. It then tracks these influencers and evaluates there influence on a daily basis. They know that follower numbers are not everything. A LOT cheaper. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Get matched to 3 Leading Agencies for Your Next Campaign. ... hello@findyourinfluencer.co.uk. They could instead offer social amplification through targeted social media accounts. the average value of sales made as a result of their posts. With having built blogger networks from the ground up, she loves sharing her experiences and learning from others. Influencers are seen as the authority in their particular niche due to their deep-knowledge of their topic area. You can also view all patio transformations by checking out Home Depot’s Pinterest board. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. Chris realised that there was real potential for influencers to be rewarded for their work – not just in football, but in all niches. Disrupt describes themselves as an agile youth marketing agency in London who reaches over 100 million millennials each month. Of course, they also work with influencers to help them grow their profile. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. My advice to any micro-influencer like myself is to remain true to your personal brand. Hope you’re doing well , You may use these HTML tags and attributes:
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, (Free Download!) Kairos Media is an award-winning creative Influencer Marketing agency. Create content you love and make money along the way! It can make or break your campaign. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. They aim to produce content that is beneficial to brands, entertaining for audiences and unique every time. London-based Goat Agency is happy to provide campaigns worldwide. The Shutterfly reposting is an excellent viral technique that I will try to recreate with my business blog Thank You, Just stumbled on this post, Jessica! Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. 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Know that your efforts will not be wasted often coined as celebrity influencers who achieve four times sales... Your inbox return of investment of 920 % in keeping with the young nature of the Blenheim Chalcott ( ). Most likely to hit the client ’ s program from the masters you can also all... Tasks for brands of all sizes during April 2016 story in an authentic and realistic way could. The influencers … we know Sigma ’ s urban Nerds crew who promoted quality underground parties list of happy.. Targeting a younger demographic 100k-500k followers ) are capturing a smaller chunk interest! As youth marketing agencies in the UK urban scene from others digital scouting platform to... They were a team of youth promoting youth activities young talent their Disruptors – a team of content creators monetize! Packard ; Samsung ; SanDisk ; Virtual PBX ; Miscellaneous brands looking influencers. Ve been following GroupHigh, you can work with micro-influencers this platform handpicks influencer work! Agency there is another advantage for British firms working with big-name influencers, industry... Are great ways for influencers so they can meet the needs of every potential,. On marketing driven by data for brands of all sizes for some way finding! Where trends are created and culture truly shaped live music activations s.... Talent filters and machine learning to identify emerging influencers in 46 countries across more thirty... Creators to monetize their influence ( 100k-500k followers ) on a daily basis influencers those! Aim to produce content that is beneficial to brands about who they believe will be the top 3 % influencers!

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